John Falk describes in his book Identity and the Museum Visitor Experience that by understanding who is attending museums, what they are doing when they are inside, and the meaning they derive from an exhibition can reveal what the public thinks is beneficial. Falk uses case studies to show that demographics are not reliable in determining how a person is going to respond to a particular museum or exhibition. Falk mentioned how people decide when they will attend a museum. Many people decide to go to satisfy curiosity while others go for a leisure activity.
Museums need to be careful when they are trying to invite visitors in to maintain their mission. There is a fine line from actively engaging the visitors and making the museum fun to merging into edutainment. Walt Disney merged education and entertainment in the theme parks and movies; however, it can be argued that people are not learning as much as is desired. A museum needs to be cautious to keep from becoming more focused on attracting visitors and showing them a good time rather than educating them as well as making it a fun and enjoyable experience. The visitor experience is everything. Simon and Falk both try to explain the importance of participation of visitors.